Magazine Review: FHM July/Aug 2000 (Issue #3)

 

FHM is a magazine that debuted in 2000 (the July/Aug edition was actually the third edition of the magazine to be printed). It was much in the vein of Maxim, in that it was tailored to late-teen to mid-twentysomething males, both in terms of the articles' content and the pictorials and interviews with models and actresses. The featured interview and pictorial in this issue is with Alicia Silverstone, who is also on the cover. The interview covered her acting career up to that point (including the notorious Batman and Robin film), her animal rights stance, and lame attempts by guys to pick her up. Ali Landry was also interviewed about her rise to fame after being featured in a Doritos Super Bowl commercial. This issue also included interviews with Cheech Marin, David Blaine, Jack Black, and Stan Lee. 

The articles are mostly tailored to topics such as sex, great vacation destinations, men's fashion, and things that were big in pop culture at the time. The most serious article involves the rise of piracy in different waterways.  The advertisements were pretty interesting as well. There are a lot of ads for DVDs (which were gaining in popularity at the time) and the requisite cigarette ads that were still prevalent in magazines. Ultimately, FHM was a good fluff magazine with lots of pictures of hot women and articles geared toward young men. And unlike the few remaining print magazines still around today that are razor-thin and barely have 50 pages, this actually had quite a bit of content and was nearly 200 pages long. It is worth reading if you can track down a copy, as long as you do not expect award-winning journalism.